Logo Design

It starts from a sketch book drawing using the magic of Artline pens, before being scanned into a PDF and placed into Illustrator, then traced, coloured and finalised. The best part of designing a logo is playing around with the millions of ideas in my head and turning the vision into reality on paper – suddenly I feel like becoming a great artist! That's pretty much how I work on my logo designs, and I believe the process is more important than the outcome.